{"title":"Maison Margiela","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; line-height: 107%;\"\u003eMaison Margiela: avant-garde and deconstruction in its vision\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 18.0pt; line-height: 107%;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eMaison Margiela sunglasses represent a clear break from traditional eyewear codes. Unconventional lines, deconstructed volumes, and a radical aesthetic transform each model into an object of visual research. They are not mere accessories, but statements of identity for those who reject conformity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eMaison Margiela is more than a brand: it is a language. A way of interpreting fashion through the concept of \"unfinished,\" anonymity, and experimentation. The eyewear perfectly reflects this philosophy, becoming distinctive elements for those who want to position themselves outside the box.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 107%;\"\u003eBrand History and Mission\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eFounded in 1988 by Belgian designer Martin Margiela, the maison was established with the goal of challenging traditional fashion conventions. From the outset, the brand built its identity on anonymity, deconstruction, and the reinterpretation of archetypes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eThe mission is clear: to redefine the concept of luxury through an intellectual and understated aesthetic. This approach is translated into eyewear through experimental forms, details invisible to most, and a constant tension between art and function.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eToday, under the creative direction of John Galliano, Maison Margiela continues to push the boundaries of design, maintaining its unconventional soul.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 107%;\"\u003eFeatures and Strengths\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eMaison Margiela eyewear stands out for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eConceptual design\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003e: geometric shapes, deconstructed silhouettes, and unexpected proportions \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eIconic details\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003e: visible stitching, raw finishes, deliberately imperfect elements \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003ePremium materials\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003e: high-quality acetates, lightweight metals, and sophisticated craftsmanship \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eArtistic approach\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003e: each model is closer to a design object than a commercial accessory \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eThe lenses offer high UV protection and optical quality, but the true perceived value lies in the storytelling and aesthetic recognizability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 107%;\"\u003eCollections and Distinctive Models\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eMaison Margiela eyewear collections do not follow traditional seasonal logics. Each release is an experimentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eAmong the recurring elements:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eFuturistic masks and oversized volumes \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eMinimal frames with hidden details \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003ePlays of transparencies and material layering \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l2 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eDesigns inspired by architecture and contemporary art \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eThere are no classic \"best sellers\" like in other brands: here, the value lies in continuous research, not in repetition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 107%;\"\u003eWhy choose Maison Margiela?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eChoosing Maison Margiela means positioning yourself. It is not a functional purchase; it is an aesthetic statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eHigh differentiation\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003e: perfect for sophisticated customers who reject mainstream brands \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eHigh margin\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003e: price supported by perceived artistic value \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eLow comparability\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003e: difficult direct comparison with other brands → less price pressure \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo3; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eIdentifiable clientele\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003e: those who buy Margiela rarely go back \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eIt is a product that works on building the customer's image, not just on visual protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 107%;\"\u003eDiscover the Collection\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eIntegrating Maison Margiela into a store means raising the perceived level of the entire point of sale. It is not a mass brand: it must be presented, displayed, and sold with a consultative approach.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eInclude it as a \u003cb\u003emanifesto brand\u003c\/b\u003e, not as a simple alternative.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003eDiscover the Maison Margiela collection at Ottica Dieci Decimi and offer your customers an experience that goes beyond eyewear: a precise, recognizable, and difficult-to-replicate aesthetic.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"lunettes-8-green-verde-54","title":"Maison Margiela X RSF Lunettes 8 Sunglasses in Green","description":"\u003cp\u003eMM6 Maison Margiela is expanding into eyewear with its first dedicated collection. 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