Ambush

Ambush has been disrupting the fashion industry for over a decade. Finding its roots in experimentation with jewelry design, Yoon Ahn has transformed his genius intuition into a creative hub...

Ambush has been disrupting the fashion industry for over a decade. Finding its roots in experimentation with jewelry design, Yoon Ahn has transformed his genius intuition into a creative hub that not only develops the jewelry line but also streetwear fashion collections and enters into high-level cultural collaborations. Ambush launches its first eyewear collection this year, produced and distributed by the eyewear division of its parent company, New Guards Group. The collection’s styles are a natural expression of Ambush’s eyewear aesthetic: bold, contemporary and suitable for any occasion. The sunglasses are crafted in Italy from acetate, metal or a combination of the two. The 3D logo adorns the temples with a delicate embossed Ambush “A”. The styles are heavily inspired by 90s culture, the designs are wraparound and nod to a more essential design.