POLICE was born in Italy in 1983 from an intuition of De Rigo, one of the most important groups worldwide in the production and distribution of high quality glasses. Newly...
POLICE was born in Italy in 1983 from an intuition of De Rigo, one of the most important groups worldwide in the production and distribution of high quality glasses. Newly born, POLICE imposes itself on the market for its iconic style, it represents everything that people want to wear: freedom, audacity and great personality. A brand without labels, without conventions and without brakes, is aimed at real, authentic people who constantly escape homologation. It is an Italian brand with a straightforward nature and a clear international vocation, ready to position itself immediately in the medium-high market segment. Famous characters from the world of cinema and sport such as Bruce Willis, George Clooney, David Beckham, Antonio Banderas and Neymar Jr. and Lewis Hamilton have lent their faces and collaborated with POLICE to interpret and give voice to values, style and the world of the brand. There are also many action films with which POLICE has collaborated such as Batman vs Superman: Dawn of Justice, Justice League, Men In Black: International, The Batman.
